Frustrated with the inconsistencies in bounce and durability of pickleballs on the market, Life Time’s founder and CEO Bahram Akradi decided to create a solution. This decision led to the development of what is being hailed as “the ultimate pickleball” by the upscale fitness and lifestyle company. This move showcases Akradi’s dedication to improving the sport he is passionate about.
Embracing pickleball as America’s fastest-growing sport since 2021, Akradi has made significant investments to solidify Life Time’s position in the pickleball industry. The company’s stock has soared by 57% year-to-date, reflecting the success of its growth strategy. With plans to expand its number of permanent pickleball courts to 1,000 by the end of 2025, Life Time is focused on providing top-notch venues and experiences for players.
By investing between $50 million and $100 million in pickleball and garnering 6% to 7% of its membership dues from the sport, Life Time has made a substantial impact on the industry. Hosting professional tournaments for Major League Pickleball and the Professional Pickleball Association at its clubs further solidifies the company’s commitment to elevating the sport. Akradi’s vision to introduce Life Time’s own pickleball as the preferred ball for professional organizations showcases his ambition for the future of the sport.
In a strategic move to enhance its presence in the industry, Life Time has partnered with renowned brands and personalities. The announcement of Lululemon as the official apparel sponsor for tennis and pickleball demonstrates the company’s prowess in securing key collaborations. Teaming up with tennis icon Andre Agassi and top-ranked pickleball player Ben Johns signifies Life Time’s commitment to growing the sport globally.
Life Time’s innovative approach to revolutionizing the pickleball industry sets a new standard for excellence. Akradi’s dedication to solving existing problems within the sport and his strategic vision for its future growth exemplify his leadership in the industry. With the launch of the company’s exclusive pickleball and ambitious expansion plans, Life Time is poised to remain a dominant force in the world of pickleball for years to come.