In a bid to stay competitive in the increasingly crowded full-size SUV market, Ford Motor Company is unveiling an upgraded version of its large Expedition SUV. This overhaul emphasizes sophistication and advanced technology, aiming to offer consumers not just a vehicle, but a versatile family travel experience. The redesign showcases improved design aesthetics both inside and out, catering to the modern family’s needs for comfort and convenience. The centerpiece of the upgrade is a striking 24-inch driver display that promises to enhance interaction and accessibility.
A key aspect of this redesign is the integration of Ford’s BlueCruise, a hands-free driving technology that provides drivers with a new level of comfort on long highway journeys. Trevor Scott, general manager of Ford Utilities, highlighted that this transformation was informed by deep consumer insights gathered through over 1,100 hours of discussions with customers about their real-world experiences and requirements. Such extensive interaction demonstrates Ford’s commitment to aligning their product with the needs and desires of their consumers, particularly in a time-constrained world.
While Ford has yet to announce the official pricing for the 2025 Expedition, anticipation is building as the launch approaches in spring. Currently, the pricing spectrum ranges from $55,000 to $84,000, with the average transaction price hovering around $70,000. This price range positions the Expedition in a competitive space, especially considering the increasing competition from rivals that not only offer alluring features but also carry more budget-friendly price tags.
The full-size SUV landscape has changed dramatically since the last Expedition redesign, which occurred seven years ago. Once dominated by offerings like the Chevrolet Tahoe and GMC Yukon, the segment now sees a challenge from newcomers such as the Jeep Wagoneer and attractive three-row options from brands like Kia and Hyundai. As noted by Edmunds.com, the burgeoning popularity of models like the Kia Telluride and Hyundai Palisade—though smaller and generally more affordable—indicates a shift in consumer preferences that helps redefine the competition landscape. The mainstream full-size SUV market has expanded to account for 2.7% of the U.S. market in 2023, a notable increase from 2% in 2017.
Ford’s approach for the 2025 Expedition also includes a shift in model configurations, introducing new trim levels such as Active, Platinum (with an “Ultimate” variant), King Ranch, and the off-road-focused Tremor. Although Tremor is new to the Expedition lineup, it has proven its popularity in other Ford models, indicating the brand’s strategy to cater to diverse consumer interests in off-roading capabilities.
The robust powertrain options remain a highlight, maintained by a 3.5-liter EcoBoost V6 engine that promises to deliver impressive performance, with a high-output variant offering 440 horsepower and a staggering 510 foot-pounds of torque. This ensures that the Expedition continues to appeal to power-hungry consumers looking for both performance and luxury in their family vehicles.
Ford is clearly focused on revitalizing the Expedition to meet the dynamic expectations of modern families. As consumer preferences evolve, the brand’s responsiveness to feedback will be crucial in strengthening its position in the competitive SUV market.