Audi, the premium automotive brand under the Volkswagen group, has recently announced its official partnership with Inter Miami CF, a South Florida soccer club. This move comes as Audi aims to tap into the rapidly growing soccer fan base in the United States. According to Emilie Cotter, Chief Marketing Officer of Audi of America, Inter Miami CF has a dedicated fan following of five million fans and is known for being a performance powerhouse in the soccer world. Cotter described the partnership as a perfect fit for Audi.
The partnership between Audi and Inter Miami CF includes a range of activations such as a fleet of vehicles wrapped in the club’s signature pink color, Audi test drive experiences, fan zone activations, and stadium LED and in-game content. While the terms of the partnership were not disclosed, Xavier Asensi, president of business operations at Inter Miami CF, mentioned that the elements of the partnership will continue to evolve as opportunities arise. Both companies are looking to build a long-term relationship that is mutually beneficial.
Audi has been the official automotive partner of Major League Soccer since 2015 and has been actively investing in sports partnerships. In addition to its involvement in soccer, Audi has plans to reenter Formula 1 auto racing in the 2026 season. The partnership with Inter Miami CF comes at a pivotal moment for North American soccer, with major events like the Copa America 2024 Final and the 2026 FIFA World Cup scheduled to take place in the region. Inter Miami CF has seen a surge in interest, particularly after signing superstar Lionel Messi, which has boosted ticket sales and solidified its position in the soccer world.
As soccer gains popularity in the United States, Audi is strategically aligning itself with key players in the industry to expand its reach and connect with fans on a deeper level. The partnership with Inter Miami CF signifies Audi’s commitment to sports marketing and its goal of engaging with a diverse and passionate audience. With the rise of soccer superstars like Messi and the anticipation surrounding major tournaments, the sport is experiencing a renaissance in the U.S. Audi’s partnership with Inter Miami CF is not just about sponsorship, but a strategic move to be part of the growing soccer culture in the country.
Audi’s alliance with Inter Miami CF marks a significant step in its sports marketing strategy and reflects the brand’s ambition to engage with sports enthusiasts in new and exciting ways. By partnering with a dynamic and up-and-coming soccer club, Audi is positioning itself as a key player in the sports sponsorship landscape and setting the stage for future collaborations within the sports industry.